Aug 24, 2015

New to men’s swimwear is the French brand Atalaye – Bain de Biarritz. Based in Biarritz, France, Atalaye means promontory, or the best viewpoint in the city to lookout over the sea, in the Basque language. Their line of premium swimwear is inspired by the irresistible, casual chic aesthetic of Biarritz. With the city as their muse, Atalaye not only creates swim shorts that are colorful and patterned but also well crafted.

The shorts are made in workshops in Portugal that specialize in swimwear. The fabrics come from both Portugal and France and are tightly woven for increased durability and quick drying. The lavish colors will remain vibrant even after many wears with the swim shorts’ high resistance to chlorine and antibacterial and anti-UV properties. All Atalaye swim shorts are impeccably tailored and come in a single cut that is both stylishly short and comfortable for all body types, featuring an elasticated waistband and corrosion-resistant metal fasteners, tips, and eyelets. 

Atalaye’s first collection is made up of bright color blocks, stripes, floral patterns, and unique photorealistic prints. The swim shorts have a smart casual style that makes them ease to wear during summer sports, lounging around the pool, or strolling around town. Inspired by the rich history and luxurious lifestyle of Biarritz, Atalaye strives to create shorts that give the city the credit it deserves.



The full collection is available to purchase online from Atalaye.

written by JORDAN MARTIN 

Related Posts

American Hustle
View Feature
American Hustle First-Amendment warrior Larry Flynt on Trump's lies, the wonders of sex, and his one true regret
View Feature
Scosha On a warm summer afternoon, we met with Australian jeweler Scosha Woolridge at her Williamsburg storefront and studio on Grand Street in Williamsburg. Since 2013, she has been meticulously handcrafting her eponymous Brooklyn-based jewelry collection with the help from her husband, Joe,  and team of classically trained artisans.
Mexican Mule: A Spin On A Classic From South of the Border
View Feature
Mexican Mule: A Spin On A Classic From South of the Border The heat is on. Barbeques are on the horizon. Time to take a day off, and pour yourself a cold one. If you’re in the market for a new drink, we recommend a new spin on a classic, a Mexican Mule.  
Back to the Future, Italian-style
View Feature
Back to the Future, Italian-style A coffee-table book with all the right curves.
Devil's Advocate
View Feature
Devil's Advocate   Michael Muller was ten when his father bought him a Minolta Weathermatic, a gaudy, yellow hunk of plastic that was state of the art in underwater photography at the time.
Back to The Journal
Liquid error: Could not find asset snippets/modify_lightbox_snippet.liquid