IWC's founder Ariosto Jones started the company with the goal of merging North American technology with Swiss craftsmanship. And this IWC Carre Galbe or as some call it "Cioccolata" embodies what Jones set out to do. When this reference entered the scene it surprised people in a good and bad way. The negative features of this watch at the time were its "large" size (33 mm was pushing the boundaries on what was considered too big during the 50's) and its square case, something not common at the time. Collectors eventually deemed it "Cioccolata" because the case resembled a piece of chocolate. The positive aspect about this reference was the revolutionary movement inside. The caliber 852 caused quite the impression because it was a self-winding movement (automatic).
About the Brand:
IWC has an interesting history it was founded by an American called Florentine Ariosto Jones from Boston. He wanted to create a watch brand that combined the craftsmanship of the Swiss and the modern technology from the United States. So in 1868 he founded International Watch Company in Schaffhausen, Switzerland. IWC became extremely popular amongst WWII pilots.
IWC Carre Galbe 1150
Movement: 852 Automatic
Case Material: 18K Yellow Gold
Case Diameter: 33 mm
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