French luxury brand Hermès is a major supporter of the arts. The Hermès foundation was founded in 2008 to support contemporary artists and showcase their works. For 2013, they are focusing on two themes: French artists and the concept of metamorphosis (be it primal, mythological or the unavoidable human condition of aging).
Their upcoming New York debut will feature the work of accomplished artist, Charles Fréger. Between 2010 and 2011, Fréger traveled across eighteen European countries from Finland to Greece shooting a series called Wilder Mann. These powerful images showcase indigenous men in captivating nature backdrops, often dressed in intricate costumes used during traditional rituals symbolizing the seasonal cycle of fertility, life and death.
The Charles Fréger, Wilder Mann exhibition will be shown to the public from April 12, 2013 to June 8, 2013 on the fourth floor of Hermès at 691 Madison Avenue. Hours: Monday through Saturdays, 10.00 a.m. to 6 p.m. (Thursdays 10:00 a.m. to 7:00 p.m.)
Charles Fréger will also mount a complementary exhibition at Yossi Milo Gallery in Chelsea, NYC from April 11 through May 18, 2013.