Martone Cycling Company: Urban Meets City Chic

Mar 12, 2014

With summer officially here and the launch of New York City’s highly visible bike sharing program, we are reminded that although New York has some serious traffic, it is also a great city to bike around.

At MAN of the WORLD, we are fans of things that are simple, but made exceptionally well. We also love the idea of grabbing a bike and making our trips just as much fun as the places we are getting to.

Unfortunately, a lot of bikes are not really built for the needs of city riders. As a result, most people end up taking old steel frame road bikes and rebuilding them for the city. These are great (and we love them), but they still leave a lot to be desired for many people. Sometimes, a simple, dedicated machine is exactly what the doctor ordered.

That is why we have a lot of interest in NYC’s own Martone Bicycles.

Founded just a few years ago by Lorenzo Martone, Martone Bicycles are not the work of a former professional or racing type.  Instead, they were created by an urban rider who needed something practical that also looked good when stored in his apartment.

At the core of the designs are two big factors. The first is the built-in, oversized basket. Inspired by the need of urban bicyclists to transport anything from groceries to laundry, these baskets are designed to let you bring whatever you need to wherever you’re going. The second major factor is the duomatic rear hub, which if you are unaware of bike terminology, automatically changes gears for you.

Thinking of taking a closer look? They are also super easy to spot. Just look for the bright red chain.

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