MOTW Brand Profile: Want Les Essentiels De La Vie

Mar 17, 2014

In the last few years, WANT Les Essentiels de la Vie has established itself as one of the premier menswear accessory brands in the industry. Based in Montreal, and founded by twin brothers Byron and Dexter Peart, the brand specializes in leather travel bags and accessories with exceptional functionality and a refined yet vintage feel. Their products are intentionally crafted to accommodate all the technological trappings of a sophisticated, global traveler. We spoke with the founders about what truly sets their brand apart.

Why did you decide on the concept of TRAVEL as the main area of focus?
Travel takes you out of your daily routine and allows you to discover, experience and explore a new environment. The interesting thing about leather goods and travel accessories is that they are items you use every day — be it for the daily commute, a special occasion, business or leisure.  Inherently, they require function, utility, organization, durability and define your total appearance. We wanted to create stylish cases to house these new technologies for the travelers who are searching for fine products with attention to detail.

WANT Less Essentiels designs have a dashing retro aura and appeal. Can you tell us a little bit more about your design aesthetic?

Montreal, Expo 67, Mies van der Rohe’s Farnsworth House, Jean Prouve’s Cite Chair, Eero Saarinen’s Miller House and the Bauhaus movement all play a significant role in inspiring our designs. For us, architecture is a functional element of our everyday lives and we strive to reflect this art and function in our designs.

How do you source the different materials for your goods?
We use the finest quality materials to create our accessories and we literally travel the world to source them.  We are currently working very closely with some of the best (and oldest tanneries) in Italy and France to produce skins specifically for us which have minimal treatment to allow the nature and characteristics of the leather to be showcased.  The assembly of the products takes place in Europe and Asia by master craftsmen.  By combining the highest quality elements into our bags we are able to offer goods that look beautiful, last and improve as they age.

If there was one male celebrity/muse who fully embodies the ethos of your brand, who would that be?
It is impossible to choose just one!  Scott Schuman, Nick Wooster and Mos Def are definitely modern day men who embody the ethos of the brand.

Apart from your signature gold and silver zippers, what are other signature elements of a WANT leather product?
The brand’s signature silver and gold zipper quite literally represents the core WANT Les Essentiels value of achieving unity through contrast. With one row of teeth in gold and the other in silver, the zipper is a subtle amalgam of the signature contrasting elements we celebrate: masculine and feminine, uptown and downtown, classic and modern, leisure and business.

In one sentence/phrase, how would you describe the Want Les Essentiels man?
We have never had one demographic for the Want Les Essentiels de la Vie man, he would probably be a practiced traveler looking for simple, refined accessories that support his style and lifestyle choices.

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