The Iconic Heuer Carrera Chronograph Turns 50

Mar 17, 2014

Here’s a hot tip: Vintage Heuers are cool!

If our post last week on the original Steve McQueen Monaco didn’t convince you, try this on for size – The original Heuer motorsports chronograph, the Carrera, turns 50 this year.  The Carrera is every bit as important as the iconic Monaco– probably more so.  Designed by THE MAN himself – Mr. Jack Heuer  - (who, coincidentally was just named a GQ 2013 Man of The Year) and named after the legendary La Carrera Panamericana race in Mexico, the Carrera has been the go-to choice for racing drivers and motorsports enthusiasts for the past half century.  The race is so legendary that a little automobile company in Stuttgart also applied its name to their iconic sports cars.  You’ve probably heard of it…

Still in production today, few chronographs hold a candle to the Heuer Carrera in terms of design and mechanical perfection.  Whether an early manual winding piece or a later automatic, a vintage Carrera makes an unmistakable statement about the wearer’s affinity for the golden age of motorsport.

With 50 years of heritage and a slew of new special edition pieces just released by Tag Heuer, the Carrera is also a solid collectable timepiece in an increasingly popular segment of vintage wristwatches. Industry insiders call it Heuermania - we call it brilliant.

For an in depth look at the history of the Heuer Carrera, we recommend you check 50 Years Of Carrera, expertly put together by the good folks at Calibre11. (See here)

And be sure to check out this beautiful blue dialed 1970s Automatic available right here at the Man Of The World Shop.

Words by: James Lamdin - A vintage watch connoisseur and founder of Analog Shift, an online boutique for a curated selection of exceptional wristwatches.

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