Hello, New York! That was the message that Mykita wanted to convey as they feted their eighth shop opening. With cocktails on hand and even an ice cream truck parked conveniently out front of the 109 Crosby Street venue, it was certainly an impressionable greeting.
The first thing one notices about the Berlin-based company’s first US shop, is the stark minimalism. The all-white interior lends itself to presentation making pieces from Mykita’s in-house collection of sunglasses and eyewear, including the products of collaborations with brands like Damir Doma and Moncler, the focal point. The corners of the shop are rounded by the backlit display wall, heightening an overall modern feel with quirky details, like the usage of out-of-service flight attendent trolleys, instilling a personality into the space that can’t be denied.
The space, which opens to the public today, July 18 at 109 Crosby Street, New York, NY, will house a U.S.-exclusive capsule collection of eyewear named Crosby 109, that’s essentially a collection of the brand’s most popular styles done in new color combinations.