Sprezzy But Messy, Since 1949
GANT Rugger may not be as old as the heritage brands we often champion at Man of the World, but this surging division of GANT certainly has our full attention. The recent collections from GANT Rugger display a praiseworthy mix of American classicist style (mined from GANT’s extensive archives) fused with an enviable sprezzatura approach to dressing up. The result is an effortless presentation of smart menswear ensembles that evoke sartorial sharpness and exude nonchalant confidence.
This March, GANT Rugger opened their first stand-alone store on Beak Street in London’s trendy Soho district. The shop really focuses on the brand’s unique heritage, reinventing vintage preppy classics from the foundation of 1950′s American sportswear.
The new Beak Street store has a warm and inviting look, and could almost pass for the spacious flat of a dapper, urbane gentleman with a full-blown addiction for amassing fine menswear staples. Some of the major features include a reclaimed wood floor and original wood tiles (that were uncovered during the space’s restoration). The store also boasts a handsome assortment of vintage 1930′s teak furniture, including shelving designed by Poul Cadovius.
Overall, this new GANT Rugger shop further establishes the brand as a potent and directional menswear force that deserves to be on the radar of style-conscious Men of the World everywhere.