Danner Opens Lifestyle Concept Store in Portland

Apr 22, 2014

 

A month ago, we shared our enjoyable experience of visiting the impressive Danner Boot Factory in Portland, Oregon. We mentioned in that piece that the highly esteemed heritage American footwear brand (founded in 1932) was planning on opening its first lifestyle concept store in downtown Portland. Well, we are happy to announce that the new store store is officially open. It’s located in the new retail alleyway connecting SW Stark and W. Burnside streets, all in close proximity to the perennially popular Ace Hotel.

In addition to carrying a full range of Danner’s lifestyle products, the shop also offers a curated selection of brands like Fairends, Topo Designs and Taylor Stitch. As Danner’s creative director Haven Anderson states, “We used the brand’s long-standing commitment to crafting product that stands up to the rugged outdoors as an inspiration for our flagship store. Our design concept was to bring the outdoors in, creating an experience where shoppers would fall in love with the lifestyle of outdoor adventure in the Pacific Northwest.”


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