Hermès celebrates Metamorphosis

Apr 22, 2014


One of the many traditions at Hermès has been to attribute each year with a theme that inspires the artistic direction for all new product introduced for the Spring/Summer and Fall/Winter collections. The first official theme was introduced  in 1987 by the late Jean-Louis Dumas, titled The Year of Fireworks  to celebrate the 150th Anniversary of the house. Now, Jean-Louis's son and Artistic Director of Hermès, Pierre-Alexis Dumas, reinvents this unique tradition and gives a contemporary expression to the house's annual storytelling theme --- always infused with an element of humor. 

For 2014, Hermès celebrates, Metamorphosis, and the Spring Summer 2014 men's ready to wear collection, in a whimsical short film entitled "Man on the Move," a story of alchemy between the dancer Jérémie Bélingard and the men's ready to wear collection designed by Deputy Artistic Director of Men's Universe, Véronique Nichanian, Shot in Paris, the film is directed by Romain Laurent. 


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