Aug 24, 2015

New to men’s swimwear is the French brand Atalaye – Bain de Biarritz. Based in Biarritz, France, Atalaye means promontory, or the best viewpoint in the city to lookout over the sea, in the Basque language. Their line of premium swimwear is inspired by the irresistible, casual chic aesthetic of Biarritz. With the city as their muse, Atalaye not only creates swim shorts that are colorful and patterned but also well crafted.

The shorts are made in workshops in Portugal that specialize in swimwear. The fabrics come from both Portugal and France and are tightly woven for increased durability and quick drying. The lavish colors will remain vibrant even after many wears with the swim shorts’ high resistance to chlorine and antibacterial and anti-UV properties. All Atalaye swim shorts are impeccably tailored and come in a single cut that is both stylishly short and comfortable for all body types, featuring an elasticated waistband and corrosion-resistant metal fasteners, tips, and eyelets. 

Atalaye’s first collection is made up of bright color blocks, stripes, floral patterns, and unique photorealistic prints. The swim shorts have a smart casual style that makes them ease to wear during summer sports, lounging around the pool, or strolling around town. Inspired by the rich history and luxurious lifestyle of Biarritz, Atalaye strives to create shorts that give the city the credit it deserves.



The full collection is available to purchase online from Atalaye.

written by JORDAN MARTIN 

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